To put it simply, this is a product that can allow for the masturbation experience to be completely automated with no need for the end user to move the toy around themselves. This isn't the first time Fleshlight has played with this idea, as they already have the regular Launch available that's compatible with their full-sized offerings.
The regular Launch wasn't without some issues, though. Many complained that the touch-controls were difficult to use as anything from a bit of leftover lube or perspiration/other moisture immediately made the controls harder to use when the Launch was started up. Plus the touch controls were misleading, the scrollable nature of the buttons made people believe the movements could be fine tuned when in reality there's about 2-3 distinct settings for each option.
On top of it all, it was kind of a football shaped toy that didn't have much to grab on to, especially with one hand covered in lube. Factor in all of the necessary fumbling around to get a session going, the battery life wasn't always being used at 100% efficiency either. It was groundbreaking for the time, but we've been able to refine our tastes since then and now we want something a little more well thought out. Enter the Quickshot Launch and get 15% Discount!
This toy is actually worth the price tag that accompanies it and there's only one place where there's room for improvement and that's that there should probably be some kind of way to protect your phone from the eventual consequences of the climax. I'm always at the ready, but I don't know if others will be. But for what it's trying to accomplish, the Quickshot Launch does so spectacularly. It's pretty lightweight, is supremely comfortable and easy to use, and clearly had a lot more thought put into it than most toys with a similar function, the phone thing notwithstanding.